Last October, I had the pleasure of shooting the promotional imagery — character gallery and hero image — for a web series by Toronto director Julian Frid. The series is improvised around a story structure developed by Frid but how the story itself plays out depends heavily on audience interaction between each episode of the series.
At the end of each episode, the audience was asked on Facebook to choose one of three options, a la "Choose Your Adventure" books. The option with the most votes became the next video in the series. This makes for a really cool narrative collaboration between storyteller and audience that wasn't available in the days before streaming video.
The entire series was filmed at Frid's family cottage near Kingston, Ontario over one weekend in September 2013, three months prior to its initial release. Each of the three options had to be ready for release every week, depending on which choice the audience made. A massive undertaking. To honour the efforts of the filmmakers, cast and crew, and to help boost the attention the series would get, I shot promotional imagery to be released online in advance of the series launch.
One month after the filming of the series, I met Frid and the cast of the series in a wooded ravine in Toronto, just north of Castle Frank Station. I borrowed a heavy-as-hell Paul C. Buff original Vagabond battery from my friend and fellow photographer Kevin Thom, and humped my studio strobes, softboxes and umbrellas down into the ravine. The resulting images turned out really great and I'm very happy with the results.
The series has since completed its run and you can view it on the production company's YouTube channel. I have also embedded the series below, so you can watch it right here.
Here is a selection of the promotional images I shot for the web series.
Wheelhouse Cast Hero Image
I had a great time shooting this series with the cast and loved how the series itself turned out.